Torsten H. Nilson
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Customize the Brand: Make It More Desirable and Profitable
Competitive Branding Winning in the Market Place with Value-Added Brands
Competitive Branding: Winning in the Market Place with Value-Added Brands
Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals)
Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)
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